mainonta
http://www.yso.fi/onto/yso/p1232
Liittyvät henkilöt
Liittyvät julkaisut ja muut tuotokset
- Online antecedents for young consumers’ impulse buying behavior (2024) Nyrhinen, Jussi; et al.; A1; OA
- Consumer Responses to AI-Generated Charitable Giving Ads (2023) Arango, Luis; et al.; A1; OA
- Digital Marketing Strategy : Create Strategy, Put It Into Practice, Sell More (2023) Lahtinen Niko; et al.; C1; 978-1-0353-1131-6
- Leveraging Sport Sponsorship with Digital Marketing Communication : A Conceptual Model (2023) Päkk, Robert; et al.; A3; OA; 978-1-003-17779-1
- Simultaneous Support for and Opposition to Brands : A Study on Brand Love and Hate - the Two Poles of Brand Polarisation (2023) Tornberg, Jussi; et al.; A3; OA; 978-1-003-17779-1
- Vallitseva sosiaalinen paradigma vihreän mainonnan diskursseissa (2023) Lappalainen, Roni; A1; OA
- An exploration of the world of digital advertising and artificial intelligence (2022) Aslam, Bilal; G5; OA; 978-951-39-9031-2
- Data-driven marketing processes : Boundaries and how to overcome them (2022) Länsipuro, Heidi; et al.; A3; OA; 978-1-003-09390-9
- Exploring the impact of sustainable value proposition on firm performance (2022) Ilyas, Imran M.; et al.; A1; OA
- Hope You’re Not Totally Commercial! : Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness (2022) Sundermann, Gerrit; et al.; A1; OA