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    marketing


    http://www.yso.fi/onto/yso/p5878


    Related publications and other outputs

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    • B2B influencer marketing : Conceptualization and four managerial strategies (2023) Mero, Joel; et al.; A1; OA
    • Exploring Post-COVID-19 Branding Strategies of African Destinations (2023) Ukpabi, Dandison; et al.; A4; OA; 978-3-031-25752-0
    • Hateholders and Brandjacking : Negative Engagement of Customers and Stakeholders (2023) Lievonen, Matias; et al.; A3; 978-1-003-17779-1
    • Introduction to Social Media for Progressive Public Relations (2023) Niininen, Outi; A3; 978-1-003-17779-1
    • Leveraging Sport Sponsorship with Digital Marketing Communication : A Conceptual Model (2023) Päkk, Robert; et al.; A3; 978-1-003-17779-1
    • Social Media for Progressive Public Relations (2023) Niininen, Outi; C2; 978-1-003-17779-1
    • Agile logic for SaaS implementation : Capitalizing on marketing automation software in a start-up (2022) Mero, Joel; et al.; A1; OA
    • Conclusions (2022) Niininen, Outi; B2; OA; 978-1-003-09390-9
    • Contemporary Issues in Digital Marketing (2022) Niininen, Outi; C2; OA; 978-1-003-09390-9
    • Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises (2022) Wahid, Risqo; et al.; O1; OA; 978-9963-711-96-3

    Last updated on 2019-09-04 at 12:29

       
     


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