markkinointi

http://www.yso.fi/onto/yso/p5878

Liittyvät julkaisut ja muut tuotokset

  

  

  

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• Big data analytics capability, marketing agility, and firm performance : a conceptual framework (2024) Vesterinen, Mikko; et al.; A1; OA
• Consumption and planetary well-being (2024) Do, Jessie; et al.; A3; OA; 978-1-003-33400-2
• Hypes and the birth of new sustainable market categories : a socio-cultural perspective on the emergence of the meat substitute category in Finland (2024) Vaskelainen, Taneli; et al.; A1; OA
• Investigating digital marketing readiness among tourism firms : an emerging economy perspective (2024) Abate, Yabibal A.; et al.; A1; OA
• Tekoälykäs viestintä (2024) Niittymaa, Jukka; et al.; A3; OA; 978-952-65239-8-9
• The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry (2024) Rauf, Muniba; et al.; A1; OA
• The Role of Service Design in Enhancing Marketing-Customer Service Collaboration (2024) Ukpabi, Dandison; et al.; A3; 978-3-031-37097-7
• Unmasking Effective Approaches to Addressing Online Incivility: Diverse Theories and Brand-Related Outcomes  (2024) Bhutto, Maqsood; et al.; A4; OA;  978-0-87757-018-9
• Artificial intelligence-assisted sustainable marketing : Contribution and agenda for research (2023) Do, Jessie; et al.; A4; OA
• B2B influencer marketing : Conceptualization and four managerial strategies (2023) Mero, Joel; et al.; A1; OA