marketing communication
http://www.yso.fi/onto/yso/p6988
Related publications and other outputs
1 of 6
- Investigating digital marketing readiness among tourism firms : an emerging economy perspective (2024) Abate, Yabibal A.; et al.; A1; OA
- Tekoälykäs viestintä (2024) Niittymaa, Jukka; et al.; A3; OA; 978-952-65239-8-9
- The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry (2024) Rauf, Muniba; et al.; A1; OA
- B2B influencer marketing : Conceptualization and four managerial strategies (2023) Mero, Joel; et al.; A1; OA
- Becoming TikTok Famous : Strategies for Global Brands to Engage Consumers in an Emerging Market (2023) Wahid, Risqo; et al.; A1; OA
- Can TikTok Sound Enhance Tourism SMEs’ Engagement? (2023) Wahid, Risqo; et al.; A4; OA; 978-3-031-25752-0
- Estimating the causal effect of timing on the reach of social media posts (2023) Valkonen, Lauri; et al.; A1; OA
- Exploring Post-COVID-19 Branding Strategies of African Destinations (2023) Ukpabi, Dandison; et al.; A4; OA; 978-3-031-25752-0
- Investigating the Impact of Rewarded Social Media Engagement, Trust, Perceived Switching Cost and Loyalty on Loyalty Members in Sports Industry (2023) Rauf, Muniba; et al.; A3; OA; 978-1-003-17779-1
- Leveraging Sport Sponsorship with Digital Marketing Communication : A Conceptual Model (2023) Päkk, Robert; et al.; A3; OA; 978-1-003-17779-1
