customer loyalty
http://www.yso.fi/onto/yso/p7218
Related publications and other outputs
1 of 3
- The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry (2024) Rauf, Muniba; et al.; A1; OA
- Understanding customer behaviour across diverse digital loyalty programs (2024) Rauf, Muniba; G5; OA; 978-952-86-0208-8
- Impact of the Retail Service Experience on Cross-Channel Customer Loyalty (2023) Nyrhinen, Jussi; et al.; A3; 978-0-19-195366-8
- Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse (2023) Rauf, Muniba; et al.; O1; OA
- Investigating the Impact of Rewarded Social Media Engagement, Trust, Perceived Switching Cost and Loyalty on Loyalty Members in Sports Industry (2023) Rauf, Muniba; et al.; A3; OA; 978-1-003-17779-1
- Understanding the Role of Social Media Content in Brand Loyalty : A Meta-Analysis of User-Generated Content Versus Firm-Generated Content (2023) Tyrväinen, Olli; et al.; A2; OA
- Customer-Brand Relationships in the Context of Digital Brands (2022) Paananen, Tiina; et al.; A4; OA; 978-961-286-616-7
- Destination Loyalty (2022) Niininen, Outi Ilona; A3; 978-1-80037-748-6
- Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline (2022) Baumeister, Stefan; et al.; A1; OA
- Does the digitalization of retailing disrupt consumers’ attachment to retail places? (2022) Horáková, Julie; et al.; A1; OA
