digital marketing
http://www.yso.fi/onto/yso/p23942
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- Setting the future of digital and social media marketing research : perspectives and research propositions (2020) Dwivedi, Yogesh K.; et al.; A1
- Social Capital in the Digitised Servicescape (2020) Nyrhinen, Jussi; G5; OA; 978-951-39-8181-5
- Social Media for Universities’ Strategic Communication : How Nigerian universities use Facebook (2020) Olaleye, Sunday; et al.; A3; OA; 978-0-429-32093-4
- Software Startup Education : Gamifying Growth Hacking (2020) Kemell, Kai-Kristian; et al.; A3; 978-3-030-35983-6
- Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing : The role of brand’s helpfulness (2019) Taiminen, Kimmo; et al.; A1; OA
- Inbound marketing : practical aspects of promoting goods and services in e-commerce (2019) Baranchenko, Yevhen; et al.; A1; OA
- Piracy versus Netflix : Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy (2018) Riekkinen, Janne; A4; OA
- Social network brand visibility (SNBV) : Conceptualization and empirical evidence (2018) Shaikh, Aijaz A.; et al.; A3; OA
