digital marketing
http://www.yso.fi/onto/yso/p23942
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- Investigating digital marketing readiness among tourism firms : an emerging economy perspective (2024) Abate, Yabibal A.; et al.; A1; OA
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- Unmasking Effective Approaches to Addressing Online Incivility: Diverse Theories and Brand-Related Outcomes (2024) Bhutto, Maqsood; et al.; A4; OA; 978-0-87757-018-9
- B2B influencer marketing : Conceptualization and four managerial strategies (2023) Mero, Joel; et al.; A1; OA
- Becoming TikTok Famous : Strategies for Global Brands to Engage Consumers in an Emerging Market (2023) Wahid, Risqo; et al.; A1; OA
- Consumer Responses to AI-Generated Charitable Giving Ads (2023) Arango, Luis; et al.; A1; OA
- Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study (2023) Paananen, Tiina; et al.; A4; OA; 978-961-286-751-5
