digitaalinen markkinointi
http://www.yso.fi/onto/yso/p23942
Liittyvät henkilöt
Liittyvät julkaisut ja muut tuotokset
- Generative AI for content marketing : helpful or harmful? (2023) Wahid, Risqo; et al.; O1; OA
- Handbook on Digital Corporate Communication (2023) Luoma-aho, Vilma; et al.; C2; 978-1-80220-196-3
- How Do QR Codes Enhance Customer Experience? : Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store (2023) Holkkola, Matilda; et al.; A4; OA; 978-961-286-751-5
- Social Media Influencers as Mediators of Commercial Messages (2023) Vanninen, Heini; et al.; A1; OA
- The composition of data economy : a bibliometric approach and TCCM framework of conceptual, intellectual and social structure (2023) Olaleye, Sunday Adewale; et al.; A2; OA
- The Process of Selecting Influencers for Marketing Purposes in an Organisation (2023) Huttula, Tia; et al.; A3; OA; 978-3-031-26232-6
- Understanding the Role of Social Media Content in Brand Loyalty : A Meta-Analysis of User-Generated Content Versus Firm-Generated Content (2023) Tyrväinen, Olli; et al.; A2; OA
- Agile logic for SaaS implementation : Capitalizing on marketing automation software in a start-up (2022) Mero, Joel; et al.; A1; OA
- An exploration of the world of digital advertising and artificial intelligence (2022) Aslam, Bilal; G5; OA; 978-951-39-9031-2
- Conclusions (2022) Niininen, Outi; B2; OA; 978-1-003-09390-9