Publications (67)
Publication type
JYU unit
A1 Journal article (refereed)
Augmenting machine learning with human insights : the model development for B2B personalization (2024)
Journal of Business and Industrial Marketing, ahead-of-print, http://doi.org/10.1108/jbim-02-2023-0073; OA
Yaghtin, Shahrzad; Mero, Joel
A1 Journal article (refereed)
Industrial Marketing Management, 118, 12-26, http://doi.org/10.1016/j.indmarman.2024.02.002; OA
Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; Karjaluoto, Heikki
A1 Journal article (refereed)
Advancing value-based selling research in B2B markets : A theoretical toolbox and research agenda (2023)
Industrial Marketing Management, 111, 55-68, http://doi.org/10.1016/j.indmarman.2023.02.014; OA
Keränen, Joona; Totzek, Dirk; Salonen, Anna; Kienzler, Mario
A1 Journal article (refereed)
B2B influencer marketing : Conceptualization and four managerial strategies (2023)
Industrial Marketing Management, 108, 79-93, http://doi.org/10.1016/j.indmarman.2022.10.017; OA
Mero, Joel; Vanninen, Heini; Keränen, Joona
A4 Article in conference proceedings
Conducting B2B SaaS Business with a Freemium Model : A Case Study (2022)
Software Business : 13th International Conference, ICSOB 2022, Bolzano, Italy, November 8–11, 2022, Proceedings, Lecture Notes in Business Information Processing, 463, 134-140, http://doi.org/10.1007/978-3-031-20706-8_9; OA
Nieminen, Teemu; Mohanani, Rahul; Abrahamsson, Pekka
A1 Journal article (refereed)
BMJ Open, 12 (1), e053711, http://doi.org/10.1136/bmjopen-2021-053711; OA
Kókai, Lili L.; Ó Ceallaigh, Diarmaid T.; Wijtzes, Anne I.; Roeters van Lennep, Jeanine E.; Hagger, Martin S.; Cawley, John; Rohde, Kirsten I. M.; van Kippersluis, Hans; Burdorf, Alex
A1 Journal article (refereed)
Cancers, 13 (7), 1505, http://doi.org/10.3390/cancers13071505; OA
Mäkinen, Artturi; Nikkilä, Atte; Haapaniemi, Teppo; Oksa, Laura; Mehtonen, Juha; Vänskä, Matti; Heinäniemi, Merja; Paavonen, Timo; Lohi, Olli
A1 Journal article (refereed)
Triggering sustainability communication in a B2B context : combining action research and sensemaking (2021)
Accounting, Auditing and Accountability journal, 34 (4), 849-876, http://doi.org/10.1108/aaaj-08-2019-4125; OA
Apostol, Oana; Mäkelä, Marileena; Heikkilä, Katariina; Höyssä, Maria; Kalliomäki, Helka; Jokinen, Leena; Saarni, Jouni
A1 Journal article (refereed)
FASEB Journal, 34 (8), 9911-9924, http://doi.org/10.1096/fj.201903074RR; OA
Szabó, Zoltán; Vainio, Laura; Lin, Ruizhu; Swan, Julia; Hulmi, Juha J.; Rahtu-Korpela, Lea; Serpi, Raisa; Laitinen, Mika; Pasternack, Arja; Ritvos, Olli; et al.
A4 Article in conference proceedings
Proceedings of the 53rd Hawaii International Conference on System Sciences (HICSS 2020), Proceedings of the Annual Hawaii International Conference on System Sciences, 4652-4661, http://doi.org/10.24251/HICSS.2020.571; OA
Ojala, Arto; Rollins, Minna; Fraccastoro, Sara; Gabrielsson, Mika