Publications (4)
Publication type
Fields of science
A3 Book section, Chapters in research books
Building Conative Constructs into Entrepreneurship Education (1999)
The Developmental Challenges in the Cooperation of Education and Training and Working Life, 36-48,
Koiranen, Matti; Ruohotie, Pekka
A3 Book section, Chapters in research books
Brand Packaging as Visual Cue in a Service Environment (2015)
The Nordic School : Service Marketing and Management for the Future, 379-396, ; OA
Kauppinen-Räisänen, Hannele; Uusitalo, Outi
A3 Book section, Chapters in research books
Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences (2018)
Social, Mobile, and Emerging Media around the World : Communication Case Studies, 57-68, ; OA
Luoma-aho, Vilma; Virolainen, Mia; Lievonen, Matias; Halff, Gregor
A3 Book section, Chapters in research books
Brexit : Public Relations Campaign with Integrated Social Media Changed Political World (2023)
Social Media for Progressive Public Relations, 208-224, http://doi.org/10.4324/9781003177791-19; OA
Spickett-Jones, J. Graham; Niininen, Outi