Publications (18)
Publication type
JYU unit
A3 Book section, Chapters in research books
Developing Dialogue with Customers in Hypermarket (2009)
Marketing Management: From Theory to Implementation, 51-62,
Järvi, Pentti
A3 Book section, Chapters in research books
Linking Competitiveness With Equity And Sustainability: New Ideas For The Socio-Economic Development Of Rural Areas, European Rural Development Network Studies, 7,
Jokinen, Pekka; Järvelä, Marja; Paloviita, Ari; Puupponen, Antti
A3 Book section, Chapters in research books
Diskursiivinen toimijuus ja valtahierarkiat sairaalaympäristössä (2011)
Valta ja toimijuus aikuiskasvatuksessa, Aikuiskasvatuksen vuosikirja, 49, 159-178,
Sintonen, Teppo; Collin, Kaija; Paloniemi, Susanna; Auvinen, Tommi
A3 Book section, Chapters in research books
Diskurssianalyysi johtamis- ja organisaatiotutkmuksessa (2011)
Menetelmäviidakon raivaajat, 206-231,
Siltaoja, Marjo; Vehkaperä, Meri
A3 Book section, Chapters in research books
Governance, Resistance and the Post-Colonial State : Management and State Building, Routledge Studies in Management, Organizations and Society, 182-199,
Murphy, Jonathan; Malin, Virpi
A3 Book section, Chapters in research books
Digitaalisen markkinointiviestinnän tehokkuusmittariston rakentaminen (2017)
Mitattava viestintä : ProComma Academic 2017, ProComma Academic, 2, 62-72,
Järvinen, Joel
A3 Book section, Chapters in research books
Diskurssianalyysi johtamis- ja organisaatiotutkimuksessa (2020)
Laadullisen tutkimuksen näkökulmat ja menetelmät, 228-248,
Siltaoja, Marjo; Sorsa, Virpi
A3 Book section, Chapters in research books
Data-driven marketing processes : Boundaries and how to overcome them (2022)
Contemporary Issues in Digital Marketing, 22-31, http://doi.org/10.4324/9781003093909-4; OA
Länsipuro, Heidi; Karjaluoto, Heikki
A3 Book section, Chapters in research books
Data obstacles and privacy concerns in artificial intelligence initiatives (2022)
Contemporary Issues in Digital Marketing, 130-138, http://doi.org/10.4324/9781003093909-16; OA
Aslam, Bilal; Karjaluoto, Heikki; Varmavuo, Eevi
A3 Book section, Chapters in research books
Destination Loyalty (2022)
Encyclopedia of Tourism Management and Marketing, http://doi.org/10.4337/9781800377486.destination.loyalty
Niininen, Outi Ilona