Publications (1)
Publication year
Publication type
A4 Article in conference proceedings
Omnichannel Experience : Towards Successful Channel Integration in Retail (2018)
Proceedings of the 11th Annual Conference of the EuroMed Academy of Business (EMAB), EuroMed Academy of Business Conference Book of Proceedings, 1325-1338, OA
Tyrväinen, Olli; Karjaluoto, Heikki