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" ( 1 A B C D E F G H I J K L M O P R S T U V W Y Z ‘ “ All

A1 Journal article (refereed)

“Thanks for Watching.” The Effectiveness of YouTube vlogendorsements (2019)

Computers in Human Behavior, 93 (April), 226-234, http://doi.org/10.1016/j.chb.2018.12.014, OA

Munnukka, Juha; Maity, Devdeep; Reinikainen, Hanna; Luoma-aho, Vilma

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