Publications (2)

A3 Book section, Chapters in research books

Customer Experience Formation in Online Shopping : Investigating the Causes of Positive and Negative Emotions During a Visit to an Online Store (2021)

Digital Transformation and Human Behavior : Innovation for People and Organisations, Lecture notes in information systems and organisation, 37, 173-190, http://doi.org/10.1007/978-3-030-47539-0_13

Kemppainen, Tiina; Makkonen, Markus; Frank, Lauri

A3 Book section, Chapters in research books

Russian strategic communications on the global stage (2021)

Strategic Communications in Russia : Public Relations and Advertising, 12-25, http://doi.org/10.4324/9781003018926-3

Luoma-Aho, Vilma; Tsetsura, Katerina; Kugappi, Anastasia