D3 Article in professional conference proceedings
Digital Content Consumption : A Finnish-Austrian Cross-Country Analysis (2019)

Halttunen, V., Schlögl, S., & Weidhaas, R. (2019). Digital Content Consumption : A Finnish-Austrian Cross-Country Analysis. In P. Kourouthanassis, P. Markopoulos, A. Pateli, N. Pouloudi, A. Pucihar, & J. V. D. Cunha (Eds.), MCIS 2019 : 13th Mediterranean Conference on Information Systems. MCIS. https://aisel.aisnet.org/mcis2019/12

JYU authors or editors

Publication details

All authors or editors: Halttunen, Veikko; Schlögl, Stephan; Weidhaas, Raphael

Parent publication: MCIS 2019 : 13th Mediterranean Conference on Information Systems

Parent publication editors: Kourouthanassis, Panos; Markopoulos, Panos; Pateli, Adamantia; Pouloudi, Nancy; Pucihar, Andreja; Cunha, João Vieira da

Conference:

Place and date of conference: Napoli, Italia, 26.-28.9.2019

Publication year: 2019

Publisher: MCIS

Publication country: Greece

Publication language: English

Persistent website address: https://aisel.aisnet.org/mcis2019/12

Publication open access: Not open

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/66754

Abstract

Online content consumption behavior has significantly changed. In particular, the growing success of legal media service providers such as Youtube, Netflix, or Spotify, has led to new modes of consumption. Research, however, still focuses predominately on illegal streaming and downloading behavior and its impact on media companies' commercial success. In order to paint a more comprehensive picture, we report on a cross-country study conducted in Austria and Finland, which explored digital content consumption habits and sources, young adults' attitudes towards illegal sources, and the importance of price, legality, ease of use as well as ease of access, and its influence on people's consumption behavior. Results show that young adults predominately use legal Internet sources, with music streaming provider Spotify becoming increasingly more popular. Also, respondents prefer free-of-charge (or advertisement-based) providers for which they still fall back to using illegal sources in cases where free alternatives are missing.

Keywords: digital media; direct use; technology; content production; adoption (cognition); consumer behaviour; cultural differences

Free keywords: digital media consumption; technology acceptance; cultural differences

Contributing organizations

Ministry reporting: Yes

VIRTA submission year: 2019