A4 Article in conference proceedings
What Prevents Consumers from Making Responsible Online Purchases? (2023)

Kemppainen, T., Makkonen, M., & Frank, L. (2023). What Prevents Consumers from Making Responsible Online Purchases?. In A. Pucihar, M. Kljajić Borštnar, R. Bons, G. Ongena, M. Heikkilä, & D. Vidmar (Eds.), 36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability (pp. 335-348). University of Maribor. https://doi.org/10.18690/um.fov.4.2023.21

JYU authors or editors

Publication details

All authors or editorsKemppainen, Tiina; Makkonen, Markus; Frank, Lauri

Parent publication36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability

Parent publication editorsPucihar, Andreja; Kljajić Borštnar, Mirjana; Bons, Roger; Ongena, Guido; Heikkilä, Marikka; Vidmar, Doroteja


  • Bled eConference

Place and date of conferenceBled, Slovenia25.-28.6.2023


Publication year2023

Publication date26/06/2023

Pages range335-348

Number of pages in the book920

PublisherUniversity of Maribor

Publication countrySlovenia

Publication languageEnglish


Persistent website addresshttps://press.um.si/index.php/ump/catalog/book/786

Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/88364


The objective of this qualitative study is to examine and describe what prevents consumers from making responsible online purchases. The data were collected during February and March 2023 with an online survey. The data comprises the respondents' (N=245) free-form written responses, in which they articulated and explained the factors that prevent their responsible online purchases. The findings indicate that external and internal factors can prevent consumers' responsible online purchases. While external factors – online stores – are mainly blamed for promoting irresponsible buying behavior, internal factors –consumers' individual characteristics – are also recognized to have an important role in irresponsible purchasing behavior. The external factors identified in this study include 1) pricing, 2) information, and 3) availability. The internal factors include 1) self-indulgence and 2) trust

Keywordselectronic commerceconsumer behaviourbuying behavioursustainable consumptionresponsibility (properties)

Free keywordsresponsible online purchasing; sustainability; online shopping; e-commerce

Contributing organizations

Ministry reportingYes

Reporting Year2023

JUFO rating1

Last updated on 2024-15-05 at 13:14