A4 Article in conference proceedings
What Prevents Consumers from Making Responsible Online Purchases? (2023)

Kemppainen, T., Makkonen, M., & Frank, L. (2023). What Prevents Consumers from Making Responsible Online Purchases?. In A. Pucihar, M. Kljajić Borštnar, R. Bons, G. Ongena, M. Heikkilä, & D. Vidmar (Eds.), 36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability (pp. 335-348). University of Maribor. https://doi.org/10.18690/um.fov.4.2023.21

JYU authors or editors

Publication details

All authors or editors: Kemppainen, Tiina; Makkonen, Markus; Frank, Lauri

Parent publication: 36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability

Parent publication editors: Pucihar, Andreja; Kljajić Borštnar, Mirjana; Bons, Roger; Ongena, Guido; Heikkilä, Marikka; Vidmar, Doroteja

Conference:

Place and date of conference: Bled, Slovenia, 25.-28.6.2023

eISBN: 978-961-286-751-5

Publication year: 2023

Publication date: 26/06/2023

Pages range: 335-348

Number of pages in the book: 920

Publisher: University of Maribor

Publication country: Slovenia

Publication language: English

DOI: https://doi.org/10.18690/um.fov.4.2023.21

Persistent website address: https://press.um.si/index.php/ump/catalog/book/786

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/88364

Abstract

The objective of this qualitative study is to examine and describe what prevents consumers from making responsible online purchases. The data were collected during February and March 2023 with an online survey. The data comprises the respondents' (N=245) free-form written responses, in which they articulated and explained the factors that prevent their responsible online purchases. The findings indicate that external and internal factors can prevent consumers' responsible online purchases. While external factors – online stores – are mainly blamed for promoting irresponsible buying behavior, internal factors –consumers' individual characteristics – are also recognized to have an important role in irresponsible purchasing behavior. The external factors identified in this study include 1) pricing, 2) information, and 3) availability. The internal factors include 1) self-indulgence and 2) trust

Keywords: electronic commerce; consumer behaviour; buying behaviour; sustainable consumption; responsibility (properties)

Free keywords: responsible online purchasing; sustainability; online shopping; e-commerce

Contributing organizations

Ministry reporting: Yes

VIRTA submission year: 2023

JUFO rating: 1