markkinointiviestintä
http://www.yso.fi/onto/yso/p6988
Liittyvät julkaisut ja muut tuotokset
- B2B influencer marketing : Conceptualization and four managerial strategies (2023) Mero, Joel; et al.; A1; OA
- Becoming TikTok Famous : Strategies for Global Brands to Engage Consumers in an Emerging Market (2023) Wahid, Risqo; et al.; A1; OA
- Can TikTok Sound Enhance Tourism SMEs’ Engagement? (2023) Wahid, Risqo; et al.; A4; OA; 978-3-031-25752-0
- Estimating the causal effect of timing on the reach of social media posts (2023) Valkonen, Lauri; et al.; A1; OA
- Exploring Post-COVID-19 Branding Strategies of African Destinations (2023) Ukpabi, Dandison; et al.; A4; OA; 978-3-031-25752-0
- Investigating the Impact of Rewarded Social Media Engagement, Trust, Perceived Switching Cost and Loyalty on Loyalty Members in Sports Industry (2023) Rauf, Muniba; et al.; A3; OA; 978-1-003-17779-1
- Leveraging Sport Sponsorship with Digital Marketing Communication : A Conceptual Model (2023) Päkk, Robert; et al.; A3; OA; 978-1-003-17779-1
- Maturity in leaps and bounds : organisational listening for customer engagement (2023) Erkkilä, Taina; et al.; A1; OA
- POLKU 2.0 -hankkeen viestinnän yhteenveto (2023) Jyrkkänen, Helmi; et al.; D4; OA; 978-951-39-9810-3
- Simultaneous Support for and Opposition to Brands : A Study on Brand Love and Hate - the Two Poles of Brand Polarisation (2023) Tornberg, Jussi; et al.; A3; OA; 978-1-003-17779-1